Time to spill the beans

We’re excited to inform you that we are changing our company’s name to Bean Mind.

This decision was made after we looked at our previous name, a Japanese word meaning assistant, with a critical eye. We deemed that using a Japanese word was cultural appropriation, and we didn’t want to do that. It is more honest to call ourselves Bean Mind.

We have already talked about green coffee inventories in the previous post. This is a lot to consider to extract insights and business decisions from multiple moving variables.

It is Bean Mind, because you need to keep your beans on your mind all the time. Not only it’s exhausting, it’s impossible to keep it all in your head. Our goal is to keep it all in one place so you can keep you own mind clear.

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